Phoenixville Rallies ’round Retro Roadmap Restaurant – The Power of Community!


The Fisherman Phoenixville PA 2014 Meghan Webster
Thanks to Meghan Webster for this awesome photo!

You may remember how I wrote not too long ago that my fave Retro Roadmap worthy restaurant in my town of Phoenixville – The Fisherman – was thinking of closing.

I had hoped that it would bring folks into the restaurant and give them a shot in the arm. But I’m not going to take credit for the filled booths and smiling faces at the counter today, though I’d like to 🙂

It’s the power of the internet AND the power of Community!

Here’s What Happened:

Just a few days ago, there was a post on the You Know You’re From Phoenixville When…facebook page describing Johnny Marie’s visit to The Fisherman:

fisherman fb post

Went to the Fisherman today for breakfast. We were the only people in there.. It was our first time there.

The man running the place was so sweet. He told us about the ‘good ole days’ when he used to have 5 waitresses, the big dining room open, and a constant flow of customers. Today he didn’t have a waitress.. Just him and a cook.. And us. He was so sincere in his story.. The way his eyes sparkled when he talked about the lunch time rush they used to get.

I almost started crying listening to him tell the story of his pride and joy crumble before him.

I guess what I’m trying to say is.. If you’re ever driving past the Fisherman .. Right off 23.. Stop in and grab a bite to eat. The food is good and cheap.. And I just know it’ll put a smile across the owners face to see his booths filling up one by one. Do a good thing and stop in.

Here is a great article someone wrote about the place! It has a little bit of the history included!…/the-fisherman-my-fave-restaurant…/

(Aw, she linked to my article! That was wicked nice!)

People on the page posted comments, ranging from

“I’ve never been there but I’ll try it” to

“I haven’t been there in years” to

“I thought it was closed.” 

But then…Something Else Happened.

Instead of just staying at their computers and typing excuses or complaints or rationalizations  –

They got up from their computers or phones and went to The Fisherman.

People started going there – and posting that they were there!

You know you re from Phoenixville when....

Photos of their delicious diner style food (on classic restaurant china)started appearing – showing readers the good food there!

Fisherman Restaurant Phoenixville  Food


Awesome supporter Johnny Marie started a Facebook Page for them:

Fisherman Restaurant Phoenixville Facebook Page

Other people, encouraged by the positive posts, started going there too!

  • They met their neighbors!
  • They met up with people they had only read comments from on the Phoenixville Page
  • They brought their kids, to get a taste of what things used to be like before fast food chains.
  • They did not complain about the wait, because they knew that the two brothers running the place weren’t used to that business, and instead…
  • They whiled away the waiting time for their food by chatting with folks across the booths!
  • The place got busy, so you know what? They started bussing their own tables!
  • They offered to take orders!

I guess what I’m saying is…

See how easy it is to support a place you love!

You don’t have to be a millionaire – you just need to spend your time and money at the places you want to see stay open.

YOU have the power to make a positive difference in the world!


And  – You get so much in return!

A community  (and country!) that is filled with real people owned businesses and not all boring chains and franchises.

You meet your neighbors – who you maybe thought you didn’t have anything in common with, but find out you do!

You get that warm feeling in your middle – not because of the delicious hot turkey sandwich – but you feel that power you as an individual can make, in making your community, or the country a better place!

Don’t let them tell you that you can’t make a difference. The people of Phoenixville have prove that you can!

Mod Betty is by proxy feeling a little bit like George Bailey at the moment:


Not only am I super psyched that people are discovering for themselves how awesome The Fisherman is, but also that people really want to support the cool vintage mom n pop businesses, it’s not just me!

Mod Betty Fisherman Phoenixville

I’m saying Hooray Phoenixville – but wherever you live YOU CAN DO THIS TOO. Every Little Bit Helps!


Mod Betty


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  • Gump
    November 15, 2014 at 4:32 pm

    What a wonderful feel good story! Kudos for sharing this empowering write!

  • Michael Richter
    November 15, 2014 at 8:00 pm

    This has been fun simply to watch! This town has grown, but it really is exciting to know that is hasn’t lost that small town pride! People flocking to The Fisherman is a great example of that pride!!

    • Mod Betty /
      November 15, 2014 at 8:07 pm

      Michael – agreed! My FB feed was like a stock ticker today and I’m so happy everyone is having a good time with this. We need to make sure that it continues!

      • Michael Richter
        November 15, 2014 at 8:14 pm

        I would agree…. i have been there a few times over the years, and the soda fountain alone is worth the visit. I have clients ask me for family friendly places all the time, I will certainly send them for a visit!!!

  • Sam
    November 15, 2014 at 10:00 pm

    Awesome food and super nice staff! Keep these places open so our cool town doesn’t become Starbucks/Applebee’s/Outback gross food chain town!!

    • Mod Betty /
      November 16, 2014 at 9:54 am

      Amen brother! We love this town, and want to keep it as authentic and cool as we can – but it takes a village to keep a village cool! Glad there are like minded people in The Ville 🙂

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